You're Spending $5K a Month on Marketing. Do You Know Which Half Is Wasted?
You're Spending $5K a Month on Marketing. Do You Know Which Half Is Wasted? Strategic Analysis by: Insight2Strategy Published: June 1, 2026 Executive Reading Time: 5 minutes Executive Strategic Insights Only 36% of marketers can accurately measure marketing ROI — the majority operate on confidence and campaign reports that don't connect to revenue. Marketing performance splits into two distinct problems: perception (how buyers see you when they research you) and performance (whether your spend is generating measurable return). Treating them as the same problem is where budgets compound into waste. A 90-minute DIY audit surfaces spend leaks using only your last three months of channel data — no tools required. Full framework detailed below. Professional analysis goes further: attribution maturity scoring, channel-level waste estimates in dollars, and three-scenario ROI projections that a self-audit structurally cannot produce. Two diagnostic services add...